OUR VISION
“The cornerstone of the brand is to empower women with our designs and create positive impact within the fashion community through innovation, sustainability, inclusivity and community.”
DESIGNER PROFILE
Designer Shaleen Cheah charted her journey in the world of fashion in 2015 and has since become a new age favourite amongst whimsical fashion enthusiasts. The namesake label stands for individuality and pieces that speaks volumes about the wearer. Every Shaleen Cheah design is inspired by the designer’s vibrant ethnic culture and wanderlust eye from her far flung worldly travels.
The spirit of Shaleen Cheah echos the designer’s personal style, shaping the brand to embrace all aspects of femininity, sophistication and elegant ease.
Guided by a core principle of effortless chic, Shaleen Cheah’s designs have become synonymous with custom fit, intricate fabrics and fine tailoring, all of which have earned her a loyal and global customer based.
Shaleen lives in Malaysia with her husband and three children.
“Our designs are made to tell a story, so you can tell yours.” — Shaleen Cheah